be·hav·ior
the way in which one acts or conducts oneself, especially toward others.
al·che·my
a seemingly magical process of transformation, creation, or combination.
Behavior is complex. To understand or change behavior, a rational approach is not enough. We’re contaminated by our biases. We take shortcuts.
Tap into the insights of behavioral sciences and you tap a (nearly) universal elixir to help people to make better decisions and live better lives.
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Always with @j1berger: a conversation that is jam packed with practical ideas based on solid research. https://t.co/uFYQvTCLRV
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What do you think? Weigh in! https://t.co/TJiLvpCiXJ
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Great question for those who either are IN behavioral science within an organization or those who see a need for it. https://t.co/NYtmZ31wma
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What a wonderful way to induce System 2 Thinking: slow down! By asking these three questions, we (nearly) automatic… https://t.co/kq2SnmEvZP
Behavioral sciences help explain our sometimes flawed decision making.
Harnessing them creates more effective marketing, higher ROI sales incentives, more engaged employees, deeply loyal customers and gathers people to your cause.
Some of our most influential, life-directive decisions are made under duress. Even when those decisions are “good” decisions, we can still suffer from emotional shrapnel that comes from how we made them.