Robert Cialdini

Changing Our Minds: Should We, or Shouldn’t We?

Changing Our Minds: Should We, or Shouldn’t We?

Is changing your mind a good thing or a bad thing? Scientists are digging deeper into why we are confounded with the reality that changing our minds over certain issues is very difficult, but not impossible. Learn what steps you might take to be better at changing your mind.

A Tale of Two Summits - Trends in Behavioral Sciences

A Tale of Two Summits - Trends in Behavioral Sciences

October 2018 was packed with podcast interviews and behavioral science summits. In this post, I discuss highlights from two of the summits: one focused on applying behavioral sciences to marketing (in San Francisco) and the other sponsored by ideas42 (in New York City). The learnings reinforced my theme that Context Matters.