Would life as a genetically-edited person be better with shinier hair, whiter teeth and stronger bones while our decision making remains trapped by Darwinian development?
The Impact of (Good) Onboarding
A Tale of Two Summits - Trends in Behavioral Sciences
October 2018 was packed with podcast interviews and behavioral science summits. In this post, I discuss highlights from two of the summits: one focused on applying behavioral sciences to marketing (in San Francisco) and the other sponsored by ideas42 (in New York City). The learnings reinforced my theme that Context Matters.
Context Matters
Context matters and we create context whether we are thinking about it or not. Without consideration, our communication could lack context and, therefore, lack the proper meaning in the message we’re trying to send. To insure you’re communicating well, it’s time to get reconnected to your context creator.
Keeping Up with the Billionaires or How to Be Successful with a Lot of Lucky Breaks
Personality Traits of Reviewers and Non-Reviewers
Product marketers rely on customer reviews to help sell their wares. But how do they encourage more? Should they try to engage customers who don’t write reviews? What demographics and psychographics should they focus on to make the most of their pleas to get more reviews? Our research with Focus Pointe Global answered those questions.
What I'd Like to Say to Oscar Munoz
Grooving to Behavioral Sciences
The Dog That Didn’t Bark
Behavioral sciences are revealing new ways to solve problems and many of the solutions are counter to what we used to consider intuitive. Even with the evidence, our “rational thinking” discounts some of these solutions much like the the Scotland Yard detective discounted a silent dog at a murder scene in Sir Arthur Conan Doyle’s, The Silver Blaze.”
Sunshine or a Cloudy Day
Bigger Stones, Bigger Happiness
Individual happiness is informed by how we perceive ourselves in comparison to others. However, that information is asymmetrical. In other words, I have very detailed information on my own life but only vague impressions of your life. But that doesn't stop us from comparing. See how we can address asymmetrical perceptions in the workplace.
Don't Short Sheet the Rewards Catalog
The brand experience in loyalty programs has many points of influence. One significant point is the rewards catalog. Participants' opinions of the loyalty program are heavily influenced by their experience with the rewards catalog. This article highlights the 4 things to keep in mind when building a loyalty program awards catalog.
Installing a Toilet vs. Designing One
Leadership is not about just being engaged
Leaders, like all workers, are too often boxed into ‘just get it done – now!’ mode and rarely take time to reach beyond the status quo. Check out this article on how to apply.